A Success Story
The power of one consistent system
The Story
Before iCapture, Truckstop.com lacked a system for measuring performance at trade shows and calculating event ROI. They poured money into trade shows without a method to track leads and close deals immediately after as a result, they were losing out on countless deals and had no clear data justification for attending shows.
Implementing iCapture enabled Truckstop.com to quantify event spend, make investment decisions, and send personalized and relevant follow-up immediately. iCapture helped Truckstop.com differentiate between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs), ensuring hot leads found the right person for sales conversion.
Results & ROI
By using a consistent mobile lead capture solution like iCapture, each of the past three years Truckstop.com has been able to increase the number of leads their team is capturing by over 50% at their biggest annual event, the Great American Trucking Show. As a result, the quality of the leads has increased because they went from capturing only contact information to capturing an additional 2-4 data points on each lead. Truckstop.com also met their final goal of decreasing their lead follow-up time from just over a week to hours.
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